These numbers are a good idea and have some advantages. For example, you can have the same number with different locations and depending on the caller, it will route to the closest branch.
BUT the world is changing. More and more people are starting to use the Internet for their phone calls because of cost. Example: we changed from normal Telstra landline to Engin VoIP and our bill went from about $100/month to about $20/month.
Two problems arise with the 13 and 1300 number system then.
- The 13 or 1300 phone system no longer knows where the caller is. When we first got the system, I would call a cab using 13 number and ended up talking to Sydney (I’m in Adelaide).
- The most annoying for me, it costs money to call a 13 or 1300 number and the call cost is comparably high! They also show up on the bill as expensive calls, so people soon start to become more aware. (Most move to VoIP to save money).
So the tip: If you’re going to do 13 or 1300 numbers, make sure you also publish the traditional landline numbers so you don’t annoy your customers. Give them the choice!
You want to make it as easy and convenient for customers to call you. Not annoy them I’m sure.